Set Up: Google Tag Manager

Implementing GTM on a WordPress Website 1. Go to the admin panel of your WordPress website 2. Go to the plugin section and install the plugin “DuracellTomi’s Google Tag Manager for WordPress” 3. Go to the plugin and add the GTM ID provided 4. Save Changes Implementing GTM on a non-WordPress Website Go to the source code […]

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Common Advertising Terms

Acquisition: New contact information from a member of the target audience acquired as a result of an ad Clicks: Number of times a user clicked on an ad Click-to-Convert Ratio: The ratio of goal actions taken on your site that resulted from ads to clicks on ads Click-Through Rate (CTR): The ratio of clicks on […]

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Brand Safety and Ad Fraud

Why do we take ad fraud so seriously? Our top priority is your success. At the end of the day, we know that meaningful actions taken by real people in the real world are what’s important – much more than impressions and clicks. The decisions and recommendations we make are motivated by our dedication to […]

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How to Approve a Request for Facebook Page Access

Thanks for choosing Revolution Messaging for your advertising campaign. We’re very excited to work with you! Before we can get started, we need you to grant us access to your organization’s Facebook page. This will allow us to link your ads to your Facebook page. Note we will never post as your Page without your […]

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Working With Advertising Pixels

Overview Nearly all RevMsg web projects come with an advertising buy. Advertising buys are handled by RevMsg’s advertising team (RAD). The goal of this article is to help establish a smooth process and exchange of information between the Tech Team and RAD. The amount of work that needs to happen to make sure all pixels […]

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Ad Design

At Revolution Messaging we specialize in digital and print design. These two mediums differ significantly in preferred file type and resolution. We work with Photoshop, Indesign and Illustrator files for web and print. The following categories outline basic design guidelines. Digital Digital design mediums include web, Facebook graphics and banner ads. These three items require […]

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Search Ads

To complement all other efforts, search ads will be sure to capture an audience already interested in a candidate or issue, which will help drive people to your website – this will help build lists and increase potential name recognition or awareness. This will target people searching for keywords related to a candidate, specific issues […]

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Social Media Ads

Facebook – The low cost of advertising, coupled with the ability to easily micro-target, makes Facebook one of the most inexpensive ways to reach your audience. We typically are able to achieve the lowest CPA (cost per acquisition) with Facebook and we can easily target people residing in any target location, including congressional districts, zipcodes, […]

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High Impact Ads

Revolution Messaging will work with the campaign or organization to identify the sites that matter most to influencing residents in selected areas. On any influential local news sites, we can place high-impact ad inventory, such as a homepage takeover, site-wrap, roadblock, or video interstitial. We can also place high impact ads on larger, national papers […]

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Pre-roll and Audio Ads

For pre-roll ads, we can use any preexisting or new video assets to target the focus audience on both desktop and mobile devices. Targeting will depend on the length of the video, but we can work with the campaign to not only film and edit the most effective creative (15 or 30 seconds), but also […]

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