Get started sending a broadcast by clicking the Schedule Broadcast button on the top left of the Revere Mobile platform or click the Schedule Broadcast shortcut on the Overview page.
While there are many options to sending messages, most broadcasts are likely to be plain text messages sent out to the complete subscriber list, also referred to as an audience.
1) Select Campaign and List
If there are multiple Campaigns available, begin by selecting the appropriate Campaign to use. If only one is available, that will automatically be selected.
Click on ‘Select Lists’ and choose either one subscriber list or ‘All Lists’ from the drop-down menu. After making the selection, click on the + button on the right to add that list to the broadcast. If additional lists are needed, repeat the process by selecting another list and clicking the + button.
For granular targeting of messages, filters can be applied to lists. After the list is added, Filters can be selected from the drop down and applied. Once the filters have been applied, click ‘Refresh Subscriber Count’ and the list will then reflect the updated number of subscribers who will receive the message. If using multiple lists, it is possible to apply filters to all lists selected by clicking ‘apply filters to all selected lists’. Filters can be applied separately as well. The list that displays green is the list to which the filter will be applied:
2) Enter Content
Select Normal Broadcast (SMS), MMS, or Mobile Flow. Enter the message to send into the content area.
- SMS messages have a 160 character count limit. Messages that go over that limit will still be sent but may be received as two separate messages, depending on the phone. Using emojis and special characters will potentially count as more than one character.
- When possible, do not copy/paste messages into the text area. Many text programs (such as Word) will insert special or hidden characters into the message. If using copy/paste, it is highly recommended to send a test message before sending to the entire audience.
- MMS is recommended if sending a message that has many special characters, images, or anything that will take a message far beyond the restrictions of SMS. Guidelines for sending MMS are available here.
- Mobile Flows are also sent from this page. Mobile flows are message interactions with subscribers that include interactive polls, questions, any type of activity or data gathering that best happens as a back-and-forth automated message.
Below the content area, ‘Your Broadcast’ will provide a summary of the message being sent out.
3) Send a Test Message!
It is extremely important to send a test message prior to broadcasting to the entire audience. This will provide a preview of what subscribers will receive on their phones. Send a test message by entering a number in a 10-digit format, separated by a comma if sending to multiple devices (e.g. 5552223333, 5551116666).
4) And Go!
Messages can be deployed immediately by clicking ‘Send Broadcast’. Messages can also be scheduled to send in the future. Immediately below the content area, click ‘schedule a time’ and select the date/time to send the message. The time zone on your computer will be used, so please take that into consideration when scheduling. Once a message has been deployed, there is no way to cancel.
Scheduled broadcasts can be viewed and deleted by going to the ‘Broadcast’ tab on the left side of the screen.
These additional features can be used in sending Broadcasts to further personalize messages or test messages to get the best response from subscribers.
Dynamic insertion personalizes interactions for individual subscribers by inserting subscriber metadata into the message. Within the message, place the cursor where the custom field should go and click the Dynamic Insertion button on the right of the screen:
Then select the type of data to insert; a common use of this is inserting a first name. Do so by selecting Metadata, selecting the type (in this example, first name) and text as default if that subscriber doesn’t have the information available:
In every message that goes out, that code will be replaced with the subscriber’s name, or fill in with the default text.
Using dynamic insertion will deactivate character counting for a message.
Segmented Broadcast or A|B Testing
Segmentation is sending messages to random samples of an audience. This is useful primarily for A|B testing different types of messaging language so that strategies can be fine-tuned with every broadcast.
Start by hitting the segmented broadcast icon (the upside down trident between the Lists and Normal Broadcast). Select the number of segments to use (up to 6). Select ‘tag segments’ to tag with appropriate metadata to match the recipients to the message. All types of messaging are available to be sent in segments: SMS, MMS, Dynamic Insertion, Mobile Flows. Use care when tagging metadata if a mobile flow is used – metadata should be associated with the mobile flow, not the segment.
This A|B testing article provides more in-depth information about using segments in broadcasts. Additional help can be obtained by contacting a Strategy Representative or emailing Support at VIP@revolutionmessaging.com.