1. Go to the advertiser > Library > Tracking
2. Static tag > + Tracking Tag
3. Add Name, website, and select image.
4. Copy the pixel.
1. Click on tools > Conversions
2. Clicks on the + sign
3. Select Website
4. Add Name, type and select “don’t add value” (that changes if it is we are tracking donations)
5. Select GTM
6. Send those 2 fields to the tech team.
1. Go to pixels
2. Click on Set up and “Manually Install the Code Yourself”
3. Copy retargeting pixel
4. select the conversion > copy the conversion code > and paste it after the retargeting pixel.