TTD

1. Go to the advertiser > Library > Tracking

2. Static tag > + Tracking Tag

3. Add Name, website, and select image.

4. Copy the pixel.

AdWords

1. Click on tools > Conversions

2. Clicks on the + sign

3. Select Website

4. Add Name, type and select “don’t add value” (that changes if it is we are tracking donations)

5. Select GTM

6. Send those 2 fields to the tech team.

Facebook

1. Go to pixels

2. Click on Set up and “Manually Install the Code Yourself”

3. Copy retargeting pixel

4. select the conversion > copy the conversion code > and paste it after the retargeting pixel.